KeepCup emerged in a Melbourne cafe in 2007 as a response to the environmental impact of disposable cups. Siblings Abigail and Jamie Forsyth's gamble to design a reusable barista-standard cup paid off, and by 2009, KeepCup became a global symbol of positive change. Used in 75+ countries, KeepCups diverts millions of disposable cups from landfills daily, inspiring a worldwide reuse movement. Loved for their aesthetic appeal, KeepCups foster positive habits, initiating journeys toward sustainability. As a changemaker's choice, KeepCup not only defines a product category but also shapes a more sustainable future.